Unlock Culture for Growth
Double the output from your people
Apply evidence-backed best practices to unlock growth by building high-performing teams, intentional culture and resilient leadership.
Why can’t companies do this on their own?
You can’t see your own culture clearly. It’s hard to be objective when you’re inside it. An external lens reveals the real dynamics, not just the intended ones.
You’re time-strapped. Culture naturally slips down the priority list when you’re focused on investors, product, and hitting targets - even though it underpins all of them.
It’s noisy out there. There’s a lot of culture “mythology.” You need evidence-based practices, not just opinions.
It’s harder than it looks. Most companies stop at writing values. Real culture change needs a structured, sustained approach that embeds behaviours into how the business actually runs.
Culture is the missing step in activating real growth - the lever that runs the business when you’re not in the room.
Culture for Growth Model
Diagnose
See culture clearly.
Uncover what’s really driving (or blocking) performance. Through leadership interviews, attrition metrics and org analysis, I identify the gaps between your current culture and the one needed to scale - giving you a clear, evidence-based starting point that suits your stage of culture maturity.
Define
Shape culture for scale.
Are your values still the right ones? Together, we define the values, operating principles and leadership behaviours that will power your next stage of growth - creating alignment across the leadership team and clarity for the entire organisation.
Activate
Make culture tangible.
Bring your culture to life by embedding it into how the business runs. Integrate culture into hiring, onboarding, performance and communication systems. Build clear mechanisms to measure cultural impact, linking behaviours to execution, performance and growth. Culture stops being a poster and becomes a measurable engine of scale.
Evolve
Make culture a growth lever.
As you scale, culture must scale too. Establish ways to measure impact, refine rituals, and prepare your organisation for the next stage of growth ensuring culture remains a strategic asset, not a bottleneck.
Developed by Charlie Granger and tested across scaling SaaS companies, this framework gives you the essential steps to build and sustain a high-performance culture that grows with your business.
Part of the Revelesco Network
I’m also part of Revelesco — the home of the most trusted SaaS expertise. That means, beyond Culture, People & HR support, I can connect you with specialists in revenue, sales, tech, marketing, and more so you get the right expertise for any challenge.
Myself and the other experts at Revelesco offer short, easy to access masterclasses in our specialist areas. So if you want to try out my People Masterclass: Build a high-performance culture to double the output from your people, get in touch!
Flexible Culture & People Support
For one-off projects or focused support, we can collaborate through strategic advice on your people strategy or tailored training programs designed for your business.
Some examples of how companies have worked with me include:
Bespoke training programs: e.g. Management training, Leadership alignment, Feedback training
Leadership offsites: to build trust, alignment, and shared vision
Mediation and conflict management: handling sensitive situations effectively
People strategy design: resource planning, talent development, and performance systems